Head of Social Media – Birmingham / Hybrid - £35,000 - £40,000

A well-established and growing marketing agency is seeking an experienced Head of Social to lead and scale it’s social media offering.

This role is ideal for someone who really understands how social works, from organic and paid activity through to influencer and creator partnerships, and knows how to use it to drive real growth for brands.
As Head of Social, you will lead the agency’s social output end to end.
You will shape strategy, oversee delivery and performance across a varied client portfolio, and act as the senior social lead for key accounts. This includes leading strategic conversations, turning results into clear insight, and ensuring the work is consistently high quality.

Key Responsibilities:

• Lead and evolve the agency’s social media strategy across organic, paid, and influencer marketing
• Position social as a strategic growth channel aligned to client objectives and wider marketing strategies
• Act as the senior point of contact for key clients, owning strategy, performance, and innovation discussions
• Oversee campaign performance across platforms, ensuring strong ROI and continual optimisation
• Own reporting frameworks and ensure insights are clear, actionable, and commercially relevant
• Lead, manage, and develop the social media team, setting clear expectations and standards
• Mentor team members and support skills development, progression, and performance
• Ensure effective workload planning, resourcing, and prioritisation across the team
• Champion social-first thinking across integrated campaigns and internal collaboration
• Provide senior oversight of paid social activity and influencer/creator partnerships
• Stay ahead of platform updates, trends, and emerging formats, driving innovation in client work
• Support new business pitches and identify opportunities to grow existing client accounts
• Contribute to agency growth, profitability, and the future direction of the social function

What We’re Looking For:

• Proven experience leading a social media or digital team within an agency environment
• Deep, hands-on knowledge of platforms including Meta, TikTok, LinkedIn, and YouTube
• Strong understanding of paid social, influencer marketing, and social analytics
• Strategic and commercial mindset with the ability to link social performance to business outcomes
• Confident communicator with strong client-facing and presentation skills
• A creative eye paired with a data-led, performance-focused approach
• Passion for social culture, trends, and innovation

James Andrews is acting as an employment agency and business in relation to this role.
At James Andrews Recruitment Solutions we try to respond to all applications personally, however, due to the high volume of applications this is not always possible. If you have not heard back from us within 72 hours, please assume that your application has been unsuccessful on this occasion.
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