A recent study has uncovered a major challenge for UK employers: 75% admit to hiring technically strong candidates who later underperformed due to weak soft skills or poor cultural fit.
The findings, from TestGorilla, highlight that while technical ability gets candidates in the door, it’s soft skills that determine long-term success.
Skills-Based Hiring on the Rise
85% of UK employers now use skills-based hiring methods, focusing on what candidates can do rather than what’s on their CV.
The approach is paying off:
57% report reduced hiring costs.
62% say it’s improved retention.
At the same time, half of UK employers have removed degree requirements from job adverts - showing a clear shift toward practical capability over credentials.
But identifying soft skills remains a challenge, and it’s one that can make or break a hire.
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Why Soft Skills Matter
Soft skills - communication, adaptability, teamwork, emotional intelligence - are increasingly seen as essential.
As Rufus Hood, UK General Manager at Coople, explains:
“Invite a group of candidates into the office to participate in group tasks. It lets employers see interpersonal skills in action and identify who would be a good cultural fit.”
Group assessments, work trials and scenario-based interviews help reveal qualities that aren’t obvious on paper.
The Role of AI and Assessment Tools
61% of UK employers are using AI in recruitment, with 97% saying it’s improved their process.
When paired with human insight, AI can analyse communication style, decision-making and resilience - helping hiring teams get a deeper view of candidate suitability.
Josh Millet, founder of Criteria Corp, adds:
“Employers should identify candidates with the strongest aptitude for learning soft skills. Using science-based assessments provides insight into emotional intelligence and openness to learning.”
Building Soft Skills Within the Workforce
Soft skills can be developed. Employers who invest in learning see stronger collaboration and retention. Effective approaches include:
Collaborative learning – sharing knowledge internally.
Mentorship programmes – passing on successful behaviours.
Scenario-based training – improving communication and problem-solving.
Continuous feedback – promoting growth and self-awareness.
As David James of 360Learning says:
“Skills are nothing without context. Connecting those who need to know with those who know is the missing link.”
Looking Beyond the CV
Matt Young, Director at Optime Group, advises:
“Hiring managers need to introduce practical methods like group assessments and AI tools to evaluate behaviours such as resilience and communication style.”
Recruitment today isn’t just about what candidates can do - it’s about understanding how they work with others and adapt to change.
The Bottom Line
With 62% of employers struggling to source top talent and 72% of job seekers finding it harder to secure roles, focusing on soft skills gives businesses a vital edge.
Technical skills might get someone through the door, but soft skills are what keep teams engaged, adaptable, and successful.
By balancing both, UK employers can build stronger, more future-ready teams.
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