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Addressing the Talent Gap: Social Housing Recruitment Strategies

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​The social housing sector plays a crucial role in providing affordable housing solutions to those in need. However, organisations within this sector often face significant challenges in recruiting and retaining talent. This talent gap can hinder their ability to effectively serve their communities and achieve their mission. In this blog, Director Matthew Bartlam explores the unique recruitment challenges faced by the social housing sector and offers strategic solutions to bridge the talent gap.

Recruitment Challenges in Social Housing
1. Lack of Awareness and Understanding

Many job seekers are unaware of the career opportunities available within social housing. There's a general lack of understanding about the sector's impact and the variety of roles it offers, from project management and development to community support and administration.

2. Misconceptions about the Sector

Social housing is often plagued by stereotypes and misconceptions, such as the belief that it offers limited career progression or that it's solely about tenancy management. These misconceptions can deter talented individuals from considering a career in this field.

3. Competitive Salary and Benefits

The sector often struggles to compete with private industries in terms of salaries and benefits, making it difficult to attract professionals who might be weighing their options in more lucrative fields.

4. Skills Mismatch

There is a noticeable gap between the skills available in the job market and those required by social housing roles, especially in areas like project management, finance, and technology.

Strategies for Addressing the Talent Gap
1. Increase Sector Awareness

Organisations should proactively promote the social housing sector as a viable and rewarding career path. This can be achieved through career fairs, partnerships with educational institutions, and social media campaigns that highlight the impact and diversity of roles within the sector.

2. Challenge Misconceptions

It's crucial to address and dispel the stereotypes surrounding social housing. Sharing success stories and testimonials from current employees can help showcase the sector's dynamic nature and the meaningful career opportunities it provides.

3. Offer Competitive Packages

While it may be challenging to match the salaries offered by the private sector, social housing organisations can attract talent by emphasizing non-monetary benefits such as work-life balance, job security, and the intrinsic reward of making a social impact. Additionally, offering clear career progression paths and professional development opportunities can make these roles more appealing.

4. Invest in Training and Development

To overcome the skills mismatch, organisations should invest in training programs that not only upskill existing staff but also prepare new employees for their roles. Apprenticeships and internships can serve as effective pathways for bringing new talent into the sector, providing them with hands-on experience and sector-specific skills.

5. Leverage Technology

Implementing modern recruitment technologies can streamline the hiring process and make it easier to attract and engage candidates. Social media, job boards dedicated to the nonprofit sector, and applicant tracking systems can enhance the visibility of job postings and improve the overall candidate experience.

6. Foster a Strong Employer Brand

A strong employer brand that communicates an organisation's values, culture, and impact can significantly attract candidates who are aligned with the mission of social housing. Engaging content, employee advocacy, and active community involvement can all contribute to a positive and attractive employer brand.

Recruiting for social housing roles presents unique challenges, but by adopting a strategic approach, organisations can effectively address the talent gap. Increasing awareness, challenging misconceptions, offering competitive packages, investing in training, leveraging technology, and fostering a strong employer brand are all critical strategies. By implementing these solutions, social housing organisations can attract, hire, and retain the talent they need to continue making a significant impact on communities and individuals in need.

To find your next role within the Social Housing sector, or to discuss your hiring or recruitment requirements, contact Matthew at You can also view all our live vacancies here.