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Is LinkedIn the new Facebook?

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Over 900 million users globally have a presence on LinkedIn, the networking tool of choice for recruitment professionals, head-hunters and Human Resources teams, and a platform known primarily for career updates and business news. 

Recently however, as the BBC reports this week, there has been a clear shift in the tone of the content being published by these users, with the article published this week citing some 77% of Chief Executives across the UK, US, Germany and Sweden are using the platform to post ‘personal content’.

What has driven this change?

The BBC suggests a new of factors have influenced the way we used LinkedIn:

  • Consumers are more savvy when it comes to marketing, and see through ‘scripted’ corporate content, relating more to real and authentic material from individuals

  • The pandemic broke down the wall between our personal and professional lives, as Zoom meetings gave our colleagues a view into our personal space and home lives

  • A positive shift in attitude towards discussion around mental health and our personal vulnerabilities 

  • The effects of celebrity-culture and the growing trend of self-publicising 

How has this change been received? 

While some industry figures the BBC spoke with celebrate these changes, others suggest that the trend of personal posts, revealing personal backstories and an outpouring of emotion, have no place on LinkedIn, lamenting these posts as content more suited to Facebook, Instagram or Twitter.

What is your opinion? Should professionals save the personal anecdotes and holiday snaps for their Facebook page, or do you celebrate a real more personable approach to your business connections? 

Read the full article here: How LinkedIn is changing and why some are not happy - BBC News