How to Find a Job Using Social Media
Finding a job after graduation can be fraught with difficulty. However, social media offers a valuable format for showcasing your skills and qualifications online, and allows for you to be proactive about your job search strategy. Marketing yourself online can be daunting, but it can also put you a step ahead of those with only a CV to offer. More and more businesses and recruiters are using social media to advertise jobs, target potential candidates and check out applicant backgrounds, so here at James Andrews, we want to share our experience on navigating the (sometimes scary) realm of the job search using social media.
- Create a compelling headline to sell yourself and get yourself noticed from the off. This could include any professional experience and academic qualifications, as well as any extra projects you might be working on.
- Consider uploading personal blogs and articles to highlight your interests and passions. Don’t be afraid to show some personality on these profiles, employers are looking for passion and someone who’ll fit in with their company culture.
- Use the opportunity for endorsements. These personal testimonies from friends, colleagues and previous managers can add to your credibility. Have a chat with your friends on what you’d like them to include.
- Follow businesses in the industry you’re interested in. Keep up-to-date with their news, ‘like’, share and put yourself on their radar.
- Join groups which offer information and discussions with others in your field of interest. This gives the opportunity to network and stay informed, as well as highlighting knowledge and enthusiasm for your industry of choice for those who might be looking.
- The ‘Interested in Opportunities’ button will give you a list of questions about the role you are looking for, along with your level of interest i.e. ‘casually looking’. Be aware that LinkedIn will block your current employer from being able to view this, however this isn’t watertight and complete privacy cannot be guaranteed.
- Take advantage of your connections and networking potential. Have a connection working at a business you are interested in introduce you to one of their connections at that business and get your name out there.
- Look at having a photo-cull of your profile. Those drunken selfies from your bestie’s birthday night out are a laugh to look back on, but prospective employers may think you’d rather be partying than working. There’s nothing wrong with a few fun pictures, it is your personal page after all, but maybe even it out a bit.
- Join relevant groups in your area of interest and ‘like’ and share posts from businesses to stay present within these industries.
- Mostly, be aware that more recruitment consultants check out profiles to get a background on potential candidates. So before posting that hilarious joke on your feed, think about whether you’d be happy for a stranger to capture such a personal glimpse into your private life.
- Twitter is a fun and casual medium, and there’s nothing wrong with writing and sharing comical posts. However, try to be mindful that your online conduct can speak volumes to potential employers.
- You don’t have to actively tweet if that’s not your thing, but following businesses and hashtags in your area of interest and retweeting them can be enough to boost the visibility of your profile.
- Don’t be afraid to share your work and achievements. There’s nothing wrong with blowing your own trumpet, and the potential retweets and positive comments can’t be a bad thing.
Further Hints and Tips:
- Check and maintain your privacy settings. Employers often use social media to verify assertions on a candidate’s CV and cover letters. Be proactive and guarantee your private life stays private, and not fodder for water fountain gossip.
- Ensure your profiles are complete with an up-to-date professional photograph. Head and shoulders works well.
- Choose a sensible email address and username which connects with your name and CV information. Telling potential employers that you are firstname.lastname@example.org may not go down too well with the executives.
- Stay connected – it is crucial that you link your social media accounts to increase your visibility on a wider scale, and ensure that potential recruiters can find your CV and LinkedIn profile with ease.
Finally, don’t be afraid to promote yourself and show passion for your chosen field. Showing your talent can be enough to promote you above other candidates and land you that dream job. Happy hunting….